7 Must-do Tips to Increase Web and Application Traffics

Traffic is a vital source of business strength; the more traffic your website or application receives, the greater the potential for business opportunities. Discover effective methods to boost your website or application traffic here.

traffic illustration

Source: freepik.com

When you have a website, web app, or mobile app directly connected to your customers, you certainly want to increase the number of visitors to enhance the revenue potential.

There are several strategies you can employ to boost traffic for your business media. Here, the Commsult team has summarized 7 strategies that can help increase traffic for your website, web app, or mobile app.

1. Implement SEO

Utilize SEO strategies if you have a website. SEO functions to optimize your website so that it appears on the first page of search engine results. SEO operates through keywords, and the most common way to implement it is by creating blog content. 

Additionally, various aspects such as on-page SEO, off-page SEO, and technical SEO need attention. By optimizing this strategy, your website is guaranteed to receive high traffic.

2. Use Ads with Awareness Strategy

Advertising is an effective way to increase traffic for your business media, whether your focus is on direct customer or business-to-business interactions. Digital ads are a highly effective method, although the costs may be higher compared to other strategies. 

In digital advertising, various strategies focus on awareness, clicks, conversion, or conversion value. If your objective is to increase traffic, maximizing clicks is the appropriate strategy.

3. Utilize Email Marketing

Email marketing is a good strategy if you already have a customer base or if many people have entrusted their email data to your business. The advantage of email marketing is that you can directly express your intentions, and if they have registered their data, they are likely interested in your business and will visit your media via email.

4. Use Push Notifications

Applications have the advantage of providing push notifications. When combined with effective copywriting and marketing strategies, this feature can be your main weapon to capture the attention of users, leading to additional traffic.

5. Create Engaging Copywriting

Copywriting has become crucial today. Engaging copywriting tends to generate better traffic because its fundamental purpose is to captivate humans. Therefore, the use of compelling copywriting is essential.

6. Promote on Major Media

If you have a larger promotional budget, promoting articles or PR on major media can attract a lot of attention and generate substantial traffic. When choosing a publication medium, consider the monthly visitor count and average visitors per article, which can guide you in selecting the right media.

7. Promote on Social Media

Social media has become a phenomenon, from Facebook and Instagram to Twitter and TikTok. Using social media to promote your website, web app, and mobile app can be a solution to increase traffic from your channels. It's crucial to note that each social media platform has its demographics and user behaviors, so creating content that aligns with these behaviors is essential to drive traffic to your website, web app, or mobile app.

Conclusion

Gaining traffic for your business is crucial to becoming an investment that yields profits. However, obtaining traffic is not easy; it requires the right strategies to ensure not just quantity but also quality traffic. Here are things you can do to increase traffics:

  • SEO Implementation
  • Use Ads with an Awareness Strategy
  • Utilize Email Marketing
  • Use Push Notifications
  • Create Engaging Copywriting
  • Promote on Major Media
  • Promote on Social Media
Blog by Avryanz Azell, 19 January 2024

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