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Behn is a family-owned company in the beverage industry since 1892. Based in Eckernförde, Germany, the company has thrived for over a century and is now managed by the fourth generation. As the business continues to grow, Behn faces challenges in improving operational efficiency, especially in distribution and logistics management.
Source: commsult Digital Asset
1. Fleet and driver management
Coordinating daily schedules, routes, and delivery volumes across 30-50 shipments.
2. Delivery speed and accuracy
The delivery process relied heavily on manual methods, including physical documents like delivery notes and invoices for recording and confirmation.
3. Customer transparency
Customers needed clear information on delivery arrival times to support their operations.
Source: commsult Digital Asset
1. Driver App
A dedicated app for drivers to simplify navigation, delivery confirmation, and real-time delivery status updates.
2. Admin Portal
A platform that allows administrators to manage and monitor deliveries with full visibility into routes, schedules, and driver performance.
3. Customer Portal
A feature that automatically notifies customers about their delivery status, helping them better plan their operations.
Source: commsult Digital Asset
One of the key highlights of this implementation is the Customer Portal, which offers full transparency to customers. With real-time notifications and estimated time of arrival (ETA), customers can organize their operations more effectively, eliminate uncertainty, ensure order accuracy, and enhance overall service satisfaction.
Before going digital, Behn’s distribution process was manual and complex. After implementing commsult’s solution, the company saw major improvements:
Source: commsult Digital Asset
With commsult’s solution, Behn has not only improved internal efficiency but also delivered a better customer experience. By digitalizing beverage distribution, the company now operates in a more modern and competitive way—freeing up more time to focus on their core business, without worrying about administration or operations.
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